DICKIE PLOFKER

With over 35 years in content creation, Dickie Plofker has mastered nearly every role in the industry. Starting as a production assistant on feature films in New York in the late ’80s, he quickly discovered his niche in producing and editing. He began at Broadway Video, creating digital shorts for Saturday Night Live, before moving on to direct, produce, and edit for global beauty brands.

Founding and leading companies has been a significant part of Dickie’s journey. In 2004, he co-founded Roadside Entertainment, where he contributed to an impressive portfolio in both broadcast and corporate media, spanning Super Bowl content to national ad campaigns for brands like Reebok and Estée Lauder. Leading teams that prioritize clients and their vision, Dickie has also built a brand rooted in quality and creativity. Over the past decade, his focus has returned to broadcast, producing award show content and high-profile sports promotions for Monday Night Football and the NFL.

Throughout his career, one principle has remained steadfast: no project is complete until it’s done right. Regardless of budget or timeline, Dickie ensures every final product is one to be proud of. From comedy to social justice, beauty to sports, he brings a unique passion and depth of understanding to each endeavor. While every project is distinct, one constant endures: the goal of creating content that resonates with pride and pleasure. For Dickie, it has been a privilege to build a legacy that embodies this vision.